Niting Bajaj: Lead Generation Tips for Startups and SMBs

Reframe Sales, India with Aditya Bhat Ep#4

Nitin Bajaj, Co-founder and CEO of EasyLeadz shares his insights on how to identify and target the right prospects, identify the right channels and how to use data to create more effective lead generation campaigns.


Lead generation is a vital aspect of business growth for startups and small to medium-sized businesses (SMBs). Though many companies default to spray-and-pray tactics for lead generation, these are no longer effective or scalable. Instead, intentional lead generation strategies are the key to success. In this episode of Reframe Sales, India we explore valuable lead generation tips specifically tailored for startups and SMBs. Here are a few of those tactics:

1. Know Your Ideal Buyer

Successful lead generation begins with a deep understanding of your Ideal Customer Profile (ICP). It’s not about reaching as many people as possible; it’s about targeting those who are most likely to benefit from your product or service. To do this effectively, consider these essential elements:

  • Identify Your ICP: Who are your ideal customers? What industries do they belong to, and what job titles do they hold? Knowing your ICP helps you narrow your focus.
  • Recognize Key Indicators: Understand the triggers or developments that signal your ICP’s readiness for your solution. For instance, in B2B sales, job postings for specific roles can indicate a potential need for your product.
  • Provide Value: When approaching your ICP, it’s crucial to offer something of value. This could be relevant content, insights, or solutions to their pain points. A well-informed approach is more likely to yield positive results.

2. Utilize Social Channels

In today’s digital age, leveraging social channels for lead generation is paramount. In the Reframe Sales episode, Nitin Bajaj emphasizes setting up Google Alerts for specific actions in your target audience. For instance, monitoring job postings related to your ICP can provide insights into when prospects might be expanding their business or addressing specific problems.

3. Adapt to Your Market

One size does not fit all in lead generation. Each market has its unique characteristics and preferred communication channels. Understanding your market’s nuances is critical. For instance:

  • Email Might Not Be the Right Channel Everywhere: While email is a standard mode of communication in many industries, it may not be as effective in markets like manufacturing or construction in India. In these fields, employees may not check their emails regularly, but they could be more active on other text-based communication platforms.
  • Leverage WhatsApp: In India, business communication often takes place on WhatsApp. To effectively reach your Indian market, consider adapting your lead generation strategy to include WhatsApp as a primary mode of interaction.
  • Phone Calls Matter: India runs on phone calls. Even if you initiate contact via email, be prepared to follow up with a call or text to ensure your message gets across. This personalized approach is often more effective in engaging your prospects.

To get the most out of your lead generation efforts the emphasis must be on precision, adaptability, and value delivery. By understanding your ICP, utilizing social channels, and adapting your strategies to fit your market’s preferences, you’ll be better equipped to generate high-quality leads and foster meaningful connections, setting the stage for business growth and success. Reframe your lead generation approach today, and watch your sales org thrive.

Episode Higlights

Improving Conversions

Approach your prospect at the right time with the right context to improve your chances of closing the deal.

Context in cold outreach

Go in to a conversation with context so you can offer relevant content, insights, or solutions to their pain points in the first touch.

Using Google alerts as an outreach indicator

Nitin walks us through a lead generation tactic you can use without investing any capital.